Workshop

The Voice-first Audio Branding Approach

Every brand has an audio identity, whether or not you manage it correctly will determine how it influences the way people perceive your Brand. Managing your Audio Identity helps you to establish deeper emotional connections; it raises brand awareness and builds trust.

In 4 hours, participants learn the basic principles of voice branding, as well as how acoustic analysis and voice perception come into play. From there, we move into sound design, which provides insights on the fact that: The right sound at the right moment can drastically enhance the user experience.

The Voice Branding Intro workshop is based on a strategic program offered at many companies and co-operations including Pepsico & KRO NCRV (Dutch Public Broadcaster), taught by Phoebe Ohayon, co-founder of Voicebranding.nl. The workshop will include lots of audio materials and examples to understand and hear the effectiveness and impact.

There are no prerequisites for this workshop; everybody interested in Voice-first Audio Branding is more than welcome.

It is the time to create an effective audio strategy and design unique digital voices for your apps, bots, and other connected devices. It’s a logical step in our journey to establish deeper emotional connections with our customers. So why not learn more about it. We can’t ignore the fact that a branded voice adds a lot of new value to a premium voice experience.

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