‘​’Trademark’​’​ your brand’s speech patterns.

While writing this piece, trademarking intonation speech patterns is something that hasn’t been done. However, if you think about it, it’s not that different from trademarking a sound logo. With voice technology, it becomes curial to expand and create brand associations through speech, voice, and sound. The recognizable voice-over of a brand that’s been used […]

How earcons can help to cover the voice assistant’s turn-taking imperfections.

When to speak? Use Earcons to cover the voice assistant’s turn-taking imperfections. You often hear: “User’s don’t have to learn anything new, they are already fluent speakers,” when promoting Voice as the new interface and medium. That is true. However, we still need to adapt to voice technology and its conversational turn-taking capabilities. When in […]

Surrealistic Joe Rogan AI Voice

Up until now, most synthetic voices sounded a little robotic, and notably fake. but this AI generated Voice of MMA-commentator-turned-podcaster Joe Rogan might be the most realistic AI voice clone you’ve ever heard. https://www.youtube.com/watch?v=DWK_iYBl8cA Up until now, most synthetic voices sounded a little robotic, and notably fake. but this AI generated Voice of MMA-commentator-turned-podcaster Joe […]

Voice-first strategies to promote a movie or tv show

Sometimes it just takes a well-done trailer and a great soundtrack to promote a movie or tv show. Think about the trailer for Jordan Peele’s Us, which retools Luniz’s “I’ve Got 5 on It” in a deliciously creepy way. But the inspiring, memorable marketing campaign of the new American stop-motion animated adventure film “Missing Link” […]

Voice-first (Audio) Design

We are coming from a text and visual driven era, where designers are more used to visual tools and software to be creative in. But when it comes to translating this creativity to audio, this is an expertise, not a switch you can turn on or off. Whit voice experiences where audio is the main […]

Een goede verstaander heeft maar een half woord nodig.

voice conversational

Eerder vandaag las ik op een wereldberoemd marketing blog van Seth Godin een interessant stuk over geluiden die geen deel uitmaken van het normale gesproken bereik van onze taal. Hij stelde hierin de volgende vraag. Mist ons alfabet desbetreffende geluiden omdat we ze niet gebruiken, of gebruiken wij deze geluiden niet omdat we er geen […]

3 ways to optimize the digital voice in conversational experiences (EN)

It is time to design a unique digital voice for your apps, bots and other connected devices. It’s a logical step in our journey to establish deeper emotional connections with our customers. We can’t ignore the fact that a branded voice adds a lot of new value to a premium voice experience. How to optimize […]

Audio: The Next Frontier in Branding (EN)

Brands of tomorrow are not built on advertising impressions but on human experiences and interactions. The impressions we have of brands, whether this is by a voice, retail or visual experience is what makes a brand: A Brand. If we ‘like’ the components in association with them, we have a ‘positive’ impression of the brand. […]

Voice is a goldmine to improve our global health (EN)

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