Case Studies
Conversational Audio Identity
Most brands have extensive guidelines for their visual brand identity but when it comes to sound… They have no idea. Others are rethinking their audio strategy because of the rise of voice. We can help you define the sound of your brand and manage your audio identity to raise brand awareness and build trust. Establish deeper emotional connections with your customers and appeal to a human sense that is directly tight to association.
Prototype & Testing
You are at this point where you want to test your concept and prototype. But developing the whole experience for real at this point can be quite risky and expensive. We can help you test your experience with up to 3000 prompts without one line of code. This is also how we gather data that can define how to appeal to the human ability to associate sound with your brand and specific functional purposes.
Voice Implementation
Tired of the standard Google Assistant / Alexa voice? Use an authentic voice that can represent your brand and influences the way people perceive your brand. But don’t just pick any voice. It’s important to manage your conversational audio identity because within less than a second your customers will make judgments about the ”person or brand” that speaks to them. Based primarily on the perception of a voice.
Audio Branding Workshops
Is this is one of your first introductions to audio branding? Our workshops are a great way to learn more about managing your audio identity. Together we will start to define what your brand sounds like and we’ll discover how to design its voice standards. Learn more about perception, audible association and the psychological, cognitive and behavioral effects audio has on consumers. It's a great way to discover the power of audio.
VUI Optimization
Sound is very important in premium conversational experiences. Not only from a branding perspective but also from a functional to optimize the user experience. We can help you with VUI (Voice User Interface) sound design that evokes specific emotions and fulfills predetermined functional purposes. The right sound at the right moment can drastically enhance your user experience.
Immersive Speaking
To the people that want to take the first steps in presenting for large groups and the people that regularly speak in public for full venues: Ever thought about your own personal voice brand? Within less than a second people judge about you character and whether or not they are going to listen to you and pay attention. Based on frequency, intonation, rate, quality, intensity and more, we can help you influence how customers perceive you as a person and listen to your story.
our expertise
Diciplines
Audio Identity Management
Audio Consultancy
Production Fulfillment
Performance Testing
Perceptual Research
Sentiment Auditive Analysis
Who are part of our conversational journey
get in touch for a
Free Consult
There is no reason a brand shouldn’t take advantage of a human sense that is directly tight to association. Whether you are managing it or not; your brand's audio identity has an essential influence on your customer at every touchpoint. It can change retail behavior, brand engagement, staff wellbeing and productivity, marketing communications effectiveness and customer satisfaction and more. You can’t ignore the impact of sound. Start managing your audio identity today.
team
Founders
co-founder
Maikel van der Wouden
Maikel’s passion is the power of audio. He is an audible brand strategist with an audio engineering background. He worked with a lot of interesting companies and corporations including; Pepsico, ABN AMRO, KRO NCRV.
co-founder
Phoebe Ohayon
Phoebe is a voice specialist with a background in audio engineering and branding. With her expertise, she helps brands prepare for a sound and voice-activated future.
